In the first chapter, he is infatuated with a character who is only ever known as “the pretty girl,” even when they reconnect decades later, and even in their 80s. One of three siblings, the narrator is the only child in his family to attend college and become successful financially. There are fundamentalist attitudes and class discrepancies that are similar to those found in India’s caste system, although a location other than the titular rising Asia is never given.
Throughout the story, the author intends for readers to imagine themselves as the narrator, whom he refers to as “you.” The city in which the narrator-or “you”-live is a mixture of poverty and wealth. The story takes place in an unnamed city and country, and is told by an unnamed narrator. In the book’s final irony, he realizes that while eleven of the rules helped him gain wealth, only one of them made him happy.
However, the narrator, who both writes and follows the rules, becomes wealthy without becoming fulfilled for much of the novel. Each of its twelve chapters are titled with a self-help precept such as “Focus On The Fundamentals.” When followed, the twelve rules will ostensibly teach someone what is needed to become filthy rich in rising Asia.
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